Case Study

investment

VIDA VEG
taste, health and a better world

In 2021, X8 Investimentos made a strategic investment round in Vida Veg, one of Brazil’s leading plant-based foodtechs, reaffirming our commitment to positive impact, health, and innovation in food.

Founded in Minas Gerais, Vida Veg has stood out by bringing to the Brazilian market a complete line of plant-based products — including yogurts, cheeses, milks, and desserts — with a strong focus on taste, nutritional quality, and sustainability. The company’s mission is to democratize access to healthier, more conscious foods while respecting the planet, animals, and consumers.

Our investment was directed toward strengthening operations, expanding the factory, and accelerating the innovation pipeline. We believe in Vida Veg’s potential to transform the way Brazilians eat and to lead the plant-based revolution in Latin America.

Our partnership with Vida Veg reflects X8’s strategy of investing in high-growth potential businesses aligned with new consumer habits and today’s health and environmental challenges. We continue to actively support the company’s journey and are proud to be part of this story of transformation.

Additionally, founders and directors Anderson Rodrigues and Álvaro Gazzola were honored with the 2022 EY Entrepreneur of the Year award in the Emerging category.

Vida Veg – Sabor, Saúde e um Mundo Melhor