Case Study

NB Steak

Premium Steakhouse


Here is Real Food

When there seemed to be nothing left to invent in the meat rotation system, here comes the NB Steak with a charming proposal. The new concept called the Tasting Menu allows the customer to try a selection of meat cuts, salads and side dishes of the best that the house has to offer.

In 2013, with the arrival of businessman Arri Coser, the brand undergoes a strategic repositioning and inaugurates its first unit in São Paulo, close to Congonhas Airport. In the following year, in an expansion phase, new units are opened: two in São Paulo, in the Pinheiros and Itaim regions; and one in Porto Alegre, inside the Parque Estádio do Beira Rio.

This year, the brand also launches the NB Market: emporium for barbecue meats and other private label products. Then, another new unit is opened in Florianópolis, facing the sea of Beira Mar.

Today the project has 6 restaurants and one more in the opening phase.


The results achieved by the company during the investment phase were:


  • NB Steak among the best restaurants in SP by the Michelin guide 2019
  • 6 NB Steak stores
  • Best steakhouse / restaurant in São Paulo and Porto Alegre by Veja Comer & Beber
  • Most remembered steakhouse (“Jornal do Comércio – Marcas de Quem Decide”);
  • Constant presence on billboards on the main highways in SP, Florianópolis and Porto Alegre.
  • Constant presence in events, such as: Champions Fair (Feira dos Campeões); Taste of São Paulo, São Paulo Fashion Week and Brasil Tennis Open.
  • Opening of new units

Expansion of

6 stores

recognized flavor

Michelin Guide 2019

Get In Touch

Av. das Nações Unidas, 12399 | Conj. 137 B
Cidade Monções, São Paulo - SP
CEP: 04578-000
Tel: (11) 2339-2663