Case Study

investment

Here is Real Food

When there seemed to be nothing left to invent in the meat rotation system, here comes the NB Steak with a charming proposal. The new concept called the Tasting Menu allows the customer to try a selection of meat cuts, salads and side dishes of the best that the house has to offer.

In 2013, with the arrival of businessman Arri Coser, the brand undergoes a strategic repositioning and inaugurates its first unit in São Paulo, close to Congonhas Airport. In the following year, in an expansion phase, new units are opened: two in São Paulo, in the Pinheiros and Itaim regions; and one in Porto Alegre, inside the Parque Estádio do Beira Rio.

This year, the brand also launches the NB Market: emporium for barbecue meats and other private label products. Then, another new unit is opened in Florianópolis, facing the sea of Beira Mar.

Today the project has 6 restaurants and one more in the opening phase.