Case StudyNB Steak
Here is Real Food
In 2013, with the arrival of businessman Arri Coser, the brand undergoes a strategic repositioning and inaugurates its first unit in São Paulo, close to Congonhas Airport. In the following year, in an expansion phase, new units are opened: two in São Paulo, in the Pinheiros and Itaim regions; and one in Porto Alegre, inside the Parque Estádio do Beira Rio.
This year, the brand also launches the NB Market: emporium for barbecue meats and other private label products. Then, another new unit is opened in Florianópolis, facing the sea of Beira Mar.
Today the project has 6 restaurants and one more in the opening phase.
The results achieved by the company during the investment phase were:
- NB Steak among the best restaurants in SP by the Michelin guide 2019
- 6 NB Steak stores
- Best steakhouse / restaurant in São Paulo and Porto Alegre by Veja Comer & Beber
- Most remembered steakhouse (“Jornal do Comércio – Marcas de Quem Decide”);
- Constant presence on billboards on the main highways in SP, Florianópolis and Porto Alegre.
- Constant presence in events, such as: Champions Fair (Feira dos Campeões); Taste of São Paulo, São Paulo Fashion Week and Brasil Tennis Open.
- Opening of new units
Michelin Guide 2019