Case Study

NB Steak

Premium Steakhouse

investment

Here is Real Food

When there seemed to be nothing left to invent in the meat rotation system, here comes the NB Steak with a charming proposal. The new concept called the Tasting Menu allows the customer to try a selection of meat cuts, salads and side dishes of the best that the house has to offer.

In 2013, with the arrival of businessman Arri Coser, the brand undergoes a strategic repositioning and inaugurates its first unit in São Paulo, close to Congonhas Airport. In the following year, in an expansion phase, new units are opened: two in São Paulo, in the Pinheiros and Itaim regions; and one in Porto Alegre, inside the Parque Estádio do Beira Rio.

This year, the brand also launches the NB Market: emporium for barbecue meats and other private label products. Then, another new unit is opened in Florianópolis, facing the sea of Beira Mar.

Today the project has 6 restaurants and one more in the opening phase.

SUCCESS CASE

The results achieved by the company during the investment phase were:

RESULTS

  • NB Steak among the best restaurants in SP by the Michelin guide 2019
  • 6 NB Steak stores
  • Best steakhouse / restaurant in São Paulo and Porto Alegre by Veja Comer & Beber
  • Most remembered steakhouse (“Jornal do Comércio – Marcas de Quem Decide”);
  • Constant presence on billboards on the main highways in SP, Florianópolis and Porto Alegre.
  • Constant presence in events, such as: Champions Fair (Feira dos Campeões); Taste of São Paulo, São Paulo Fashion Week and Brasil Tennis Open.
  • Opening of new units

Expansion of

6 stores

recognized flavor

Michelin Guide 2019

Get In Touch

Av. das Nações Unidas, 12399 | Conj. 137 B
Cidade Monções, São Paulo - SP
CEP: 04578-000
Tel: (11) 2339-2663
contato@x8invest.ventures